Helping You Improve Your Cashflow and Profitability

So you can focus on what you love to do and stop stressing about the money.

Financial Freedom is Possible

Learn How to Confidently Understand & Leverage Business Finances

Customized Longterm Financial Solutions Based on Your Needs and Goals

Unparalleled Client Support, Accessible and Trustworthy Financial Expertise 

Financial Empowerment Coaching and Wealth Building Strategy

Most business owners don’t have a strategy to confidently handle their finances.

Does any of this sound familiar?

Flying by the Seat of Your Pants

  • So many entrepreneurs don't have financial clarity: they don't know how much they are making, spending or saving. With no meaningful system or a clear sense of direction, they feel like they're winging it all the time.

Unsure How to Meet Financial Goals

  • From surprise tax bills to paying off debt, to knowing how much you can actually pay yourself or hiring another team member, it’s hard to interpret your numbers to make wise financial decisions that will help, not hinder, your business. 

Financial Literacy Skills Gap

  • Or there might be a skills gap (we don’t come out of the womb knowing how to reconcile our accounts after all). From bookkeeping skills to reading financial statements to understanding taxes and HST, the whole thing can be confusing and overwhelming. 

Money Mindset Drama

  • Plus there’s all the feelings that come up around money, that can stand in the way of creating a dream business. Whether it’s a lack of confidence, scarcity or fear of success, finances can be triggering and leave us feeling alone, frustrated and stuck. 

If this sounds like your experience, I want you to know you are not alone. You’re in the right place. 

“You Literally Changed my Financial Life”

- M.D., Real Estate Agent

Our unique approach combines Financial Systems, Business Strategy and Mindset Coaching to help you achieve YOUR goals.

Financial Systems & Empowerment

  • We help you implement Profit First, a comprehensive financial system that gives you clarity and peace of mind. Profit First helps you prioritize profit in your business and make empowered decisions based on your numbers. 

Money Mindset Coaching 

  • We help you explore and reframe money mindset drama that is going on beneath the surface and preventing your growth. We create a safe space to unpack how shame, false narratives and insecurities can impact your role as an entrepreneur. 

Customized Business Strategy 

  • We are invested in your business success and offer proven strategies to help your business grow while building a life of wealth based on your unique vision for your business and future. 

Accounting and Bookkeeping 

  • Offering a variety of comprehensive bookkeeping and accounting services, we create customized packages based on your business’s specific goals and needs. Using Quickbooks Online and a fully cloud-based system, Ellen and her team can help with compliance work such as HST, payroll, T4s, T5s and all compliance work. 

Create Long-Term Clarity and Confidence with Proven Financial Systems That Gives You Peace of Mind

We're here to help you...

  • Equip yourself with the financial literacy skills that you need to be an impactful entrepreneur and achieve your financial goals

  • Implement proven financial systems, business strategy and mindset coaching so you can take action and see results

  • Experience accessible client care from a team of financial professionals invested in your success

  • Make more money, create intentional profit and wealth

Stop worrying about money, increase profits and create financial freedom in your business and life. 

Hi, I’m Ellen

As a CPA, Advanced Certified Profit First Professional and Financial Empowerment Business Coach, I believe anything is possible, including building the profitable business of your dreams. 

Every day I have the privilege of working with talented entrepreneurs who are purpose-driven and have a deep desire to help people and improve the world.

But they are also worried about their finances. They lay in bed wondering if they can keep doing this and the whole financial part of their business feels mysterious, overwhelming and intimidating. They are successful, intelligent, ambitious go-getters, but in this piece of their business, they feel stuck. That's where I come in.

As a CPA, Wealth and Business Strategist and Certified Life Coach, my team and I are here to help you go from overwhelmed and underearning to financially empowered and profitable.

Offering unparalleled client care and customized solutions, we help you implement financial systems that prioritize profit, close any financial literacy gaps, and learn how to grow your business to create true wealth on your terms.

If this sounds like something that could help you, I’d love to connect. Book a call today. I can’t wait to learn more about you, your business and your financial goals. 

Credentials and Expertise

  • Chartered Professional Accountant

  • Certified General Accountant

  • Advanced Certified Profit First Professional

  • Certified Life Coach

  • Certified Quickbooks ProAdvisor Advanced

  • 25+ Years Experience 

What Clients are Saying

“I never stress about the money side of my business anymore"

I had reached out for Ellen’s services 2 years into starting my business. I had thought that all I was after was simple accounting services (taxes, payroll, etc.), which is where I thought I was struggling but decided to try out her Profit First package as well. 
This was a game changer for my business and was well worth it. I never stress about the money side of business anymore, with her system it’s almost as if the business runs itself from a financial standpoint.


She has taught me the importance of knowing my numbers, setting aside money to keep the bills and taxes paid on schedule, and most importantly paying myself fairly and regularly so that I can also work towards personal goals, and have a life aside from business.


Not only has Ellen been a great accountant and profit first coach, she always encourages me to make big goals and work towards them, and continue to grow my business. Looking back, I fear for where my business would’ve went if I hadn’t reached out to Ellen for her services. Without Ellen’s help, I am confident that my business would not be where it is today. 

If you are a business owner and are feeling overwhelmed with the financial side of it and want to grow your business, but need encouragement and direction, Ellen and her team would be your most valuable tool for doing just that!

- J. Shortreed, Owner/Licensed Carpenter JKS Custom Building

“Completely transformed how I approach my business finances"

As an entrepreneur, I’ve had the pleasure of working with Ellen for over 10 years. The last 3 years have been specifically in a business coach capacity and it has completely transformed how I manage my business. 

Prior to implementing Ellen’s program, I hadn’t been thinking about long-term business goals and structure. This program has completely transformed how I approach my business finances and the level of awareness I now have has given me a real sense of understanding and control over it. Ellen’s approach to client relations is unparalleled. She provides training, is accessible when I need assistance, and has options for all levels of entrepreneurs. 

She wholeheartedly wants success for her clients and customizes aspects along the way to suit my needs and goals. I’ve learned so much and truly feel in control of my business structure through Ellen’s program. 

I highly recommend working with Ellen for any business owner who wants to see growth, attain goals and really understand the financial aspects of your own business.

- E. Wilson, Sales Representative, Coldwell Banker - APFCR

“I don’t want anyone else looking after our finances and business.

I would definitely recommend Ellen to anyone. What I like the most is that I trust Ellen and I don’t want anyone else looking after our finances and business.  

I feel like Ellen cares for our business as though it is her own.  We share the same business philosophies and what would take me hours you have the experience to do in much less time, far more accurately.

- Melissa Boven

Your Path To Financial Empowerment

  • 1. Book A Call

    It all starts with a simple Zoom call where we will explore your current situation and future financial goals, as well as the needs of your business.
    On this call, we’ll get to know each other and explore how we could potentially work together. 

  • 2. Work With Ellen & Team

    Next, we will begin your customized financial and wealth-building plan.

    - We will implement Profit First, a financial system to bring clarity and prioritize profits.

    - Based on your needs, we may also update bookkeeping and accounting systems using Quickbooks Online.

    - And we will begin monthly or quarterly business strategy and money mindset coaching sessions to practically help you plot your next steps and specific strategy.

  • 3. Financial Clarity and Confidence

    Rest assured you have financial clarity and can now use your numbers to become a more effective entrepreneur.

    With our services, you will gain clarity, confidence and control of your financial situation.

Financial Empowerment is Possible

We’re Here to Help