54 West St. Goderich, ON N7A2K3

The Pumpkin Plan

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The Pumpkin Plan

This program is for you if…


You are doing all the right things, but your marketing is falling on deaf ears


You feel pressure from your clients, prospects and competitors to lower your prices


You can’t take on any more business because you can’t work any more hours. You are feeling burnt out and unsure how to continue to grow.

Imagine having a profitable business selling a unique product or service that your best clients want more of, and you have the systems, processes and people in place to easily deliver it, without your direct involvement, over and over again.

That sounds great! So what exactly is the “Pumpkin Plan?”

It’s an easy to follow approach where you will learn how to…

1. Your special seed:

The difference between ordinary pumpkin farmers and colossal pumpkin farmers is that colossal pumpkin farmers start with a special seed. The difference between ordinary business owners and extraordinary entrepreneurs is that the entrepreneur operates from their Business Sweet Spot. This is the intersection of your top clients, your unique offering and systematization.

2. Start with the end in mind

Most business owners start their business with an IDEA. You might even have a plan and make projections. But very few start with a true vision. Successful entrepreneurs start with the end in mind. Those who do this have the direction, purpose and stick-to-itiveness to create something extraordinary and achieve their dreams. “If you don’t know where you are going, any road will get you there.”

3. Assess the Vine – Assess Your Clients:

You will learn how to focus on the strongest sprouts and why focusing on strengths and amplifying them is the best path to growth. You will learn the method for assessing your clients and the secret on how to talk to your clients to get the information you need to crush it.

4. The Quenching Process:

You will learn about the quenching process versus the saturation process. You will discover how to find more prospective clients just like your very best clients. You will learn to build rapport and familiarity so that you don’t have to sell to gain business.

5. Root Analysis:

Many business advisors will tell you to ask your best clients for referrals. But this method is often awkward and doesn’t yield the best results. You will learn how to work with your client’s vendors, which will help you create value that makes your clients even happier and generate significant new business for you.

6. Pruning the Vine:

You will learn how to ‘prune your vine’ by discerning between true opportunity and shiny objects.

7. Watch it grow:

Just as colossal pumpkin farmers maintain an orderly field, systems and processes in your business are the key to delivering exceptional value every single time, regardless of who delivers your product. Systems and processes are the key to growing your business profitably. They enable to business to thrive even when the business owner and key employees take time off. Remember that holiday you’ve dreamed of for years? Effective and efficient systems and processes are how to finally step away from your business and know that it will continue to operate with excellence.

This is why I became trained and certified in The Pumpkin Plan Action Guide, a process that enables you to find and operate from your Sweet Spot. 

Our system contains more than 40 different tools, worksheets, and mini-guides that take the guesswork out of growing your business, and empower you to create a winning strategy, hand crafted for your unique business.

The Pumpkin Plan Coaching Program was designed specifically for small businesses. This is not corporate theory retrofitted for small business. We understand the challenges that are specific to small businesses, and we address those challenges head on.

Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and is the author of Profit FirstThe Pumpkin Plan . He is a former small business columnist for The Wall Street Journal, speaks internationally on entrepreneurial topics, and is the co-creator of the Pumpkin Plan Business Growth method.

Mike describes in his book “The Pumpkin Plan” how growing an extraordinary business is just like growing an award winning, colossal pumpkin. Just as you must start with a special seed to grow a giant pumpkin, you must also start with a special seed – your Business Sweet Spot – to experience extraordinary business growth.

When you are operating from your Sweet Spot, business growth stops being hard.

I am proud to be affiliated with a team of business coaches who share a passion for saving small businesses from extinction and helping them grow and thrive, using a process that gets consistently achieves extraordinary results for our clients.

Send us a message today to learn more about the Pumpkin Plan and how it can best work for your business.

Ellen Humphrey-Allen CPA, CGA
Ellen Humphrey-Allen


Meet your business coach

Ellen Humphrey-Allen has more than 20 years’ experience working with small business owners just like you. She takes an intuitive and caring approach to working with entrepreneurs with the goal to empower them to reach new heights and gain confidence in their business. She’s passionate about championing small business owners, who are the lifeblood of our community.